Volunteers

#TourDeChurches for First Impressions

Passion City Church “Welcome to Church” Shipping Container

A few weeks ago, I went on my own “conference” of sorts and plotted and planned to visit as many churches as I could in a week’s time. I have finally caught up enough and processed enough that I feel I can begin to share what I learned along the way! There will be many posts likely coming from this, but this is a good place to start the processing and conversation!

I am so thankful that my boss came up with the idea, and pushed me to make it as large and encompassing as I could manage!

I deemed my trip Tour-De-Churches.

It was the best, most refreshing, but also entirely overwhelming experience I have had in quite a long time!

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To help you follow along, and also create a space for networking for you as well, I went to:
Crosspoint in Nashville, TN (Talked with Kylie)
Church of the Highlands in Birmingham, AL (Talked with Janah and Amy)
Passion City, Atlanta (Talked with Stephanie)
Northpoint, Atlanta (Talked with several staff members)
Newspring, South Carolina (Was hosted by Sarah, but met with SO many staff members/teams)
Elevation, North Carolina (Talked with Stephen)

Also, when I was at Northpoint, I attended their NP Lead Labs one day conference, which was awesome and a great (inexpensive) learning conference for churches to help them engage non-believers! But, it was also SUCH an amazing way to network with other churches. – I met some amazing people doing really cool things and had great discussions because of this!

One of the unexpected positives from my #Tourdechurches is that it is just nice sometimes to be around other people who are doing church ministry, and realize in solidarity how difficult it can be. It is intensely draining on you mentally, physically, spiritually, and emotionally and you must be careful to hit the reset button and refresh.

Here are some of the highlights that I learned:

Guest Relations,

Guest Services,

and First Impressions looks different EVERYWHERE you go. 

Cultivating a first impressions experience for guests is different for church. The strategy of every church I visited had vastly different goals. – Each of them the purpose crafted the experiences to be very different.

Every Church that I met wants to learn as much as they can from others. – #Sameteam

If your church does not have money/budget to spend on first impressions things: Every church I met with agreed, THE best way to create a friendly environment is how your volunteer teams are trained and are greeting and welcoming your guests.

If you are on a church staff: One of the most valuable things I have learned, be certain and clear about your goal each Sunday morning in regards to First Impressions, volunteers, and the guest experience. – Communicate it clearly and often.

Love. On. Your. Volunteers. – This was the biggest thing I saw globally at each church. They love on their volunteers well; the best ones create amazing community among serving teams and go above and beyond to take care of them.
Also, feed your volunteers! – Snacks, lunch, something, feed them as much as possible! haha

A great litmus test I learned: Take a few of your key staple pieces of materials, and ask someone who is not in your church (maybe is not even a believer), and see if it is clear, makes sense, do they understand it?… Test to see if you are using the right language.

If you think it is clear, it probably isn’t. The thing I think stood out to me the most is that there is a huge lack of clarity on the part of new guests. If you think something is clear, they are probably too confused to notice.

Smile and step into awkwardness. You must be ever-conscious of your face – Smile. Smile. Smile. But also, if you do not recognize or know someone, it IS your job (and that of your volunteers) to go say hello and introduce yourself.

Training. It is crucial; literally the life-blood of your teams to train them well. But, not just train them HOW to do their jobs, but also WHY what they do is important. – Also, simple piece of advice, never stop learning yourself.

I have a few additional blog posts here, here and here about this if you want to learn more! (with many more to come)

To Be Continued…

More to come.. I have a whole list of resources to share from these churches. That is coming next blog post! (I’ll back-post a link to this post once it’s up!)
I also plan on sharing some (attributed to anonymous) stories of people who had good or bad experiences, and talking through what I have learned in and through these situations…. Basically, stay tuned, there is so much more coming!

Have questions? Post in the comments!

First Impressions

My official job title is First Impressions Director for NCC. I love my job, it is challenging in a plethora of ways, but it also feeds into my strengths and passions and allows me to create space to learn more about people and how to reach them better; and then teach that to others.

The number one question I get asked is “What is a First Impressions Director?” – The  simplest way to explain it is: Anything that would be your first impression when you go to church; all of that falls under my responsibilities in one way or another. Meaning, it includes Hospitality, Connections, safety, setup and tear down, lobby, signage and of course coordinating volunteers that make all of these things possible… “and other duties as assigned” haha

Thankfully my more than a decades worth of marketing background lends itself quite nicely to my role, as does my research for marketing clients that I do on the side.

Two or more times a month someone from  another church will contact me looking for resources, trainings, general help, and sometimes just for someone to know how hard it is. The thing I find amazing is that these people are from around the country of varying sizes with different denominations, backgrounds and so many additional factors that play into their church. I love talking to and helping these churches. I love learning from and collaborating with them because there is always something to be learned for me as well!

I have found that there is very little out there in terms of resources for churches on the who/what/where/when/why and how of First Impressions/Hospitality. – That is NOT to say that churches haven’t created amazing teams, resources, trainings, or programs themselves; it is just not a topic that others can easily learn from like pastoring, discipleship, leadership, or worship in the church. There is significantly less available in terms of resources on the topic and there are no conferences that I have found.

Some questions I get often (and my answers):

Why First Impressions?
If you read through scripture, it actually is very clear that God cares very much about First Impressions. I think the reason behind it varies depending on where you read in scripture, but it is clear, for a dozen reasons it is important… But, it also looks different in different cultures. Read Exodus and Numbers about the creation and descriptions of the Temple… There is a RIDICULOUS amount of attention to detail. God cares about the colors, metals, fabrics, people, location and frequency of the Old Testament Temple. – In fact he cares so much, that if it is handled or approached inappropriately He MAY CHOOSE to kill you instantly. Dang.

Included in First Impressions is Hospitality, which scripture actually talks about as required character trait for Elders (1 Timothy 3:2) and Bishops (Titus 1:8) as well as being a command for all believers (1 Peter 4:9).

But, it is also something we are to PRACTICE and learn how to extend it (Romans 12:13). (wording is different depending on translation for this verse)

Is First Impressions just a fancy hipster name?

Maybe the title itself to could to some degree be considered a trend, however the cultural relevance, spirit and motivation behind it are based solidly in scripture.

How do I know this?

The care that God took with the Temple.
How Paul was careful to learn about the cultures he went to in order to spread the Gospel more effectively.

Included in First Impressions is Hospitality, which is not as simple and fluffy as we can make it to be in church ministry world.

The word “hospitality” is directly descended from the Latin “hospitalitas,” which means, “to be friendly or kind to strangers or guests.”

The Greek words φιλονεξία and φιλόξενος are translated “hospitality” in scripture, and literally mean “to show love to strangers.”

In order to love, be friendly or kind to strangers, you must know and understand them. – If you do not understand them, you risk the chance of offending them, making them feel awkward, creating anxiety or giving them a bad experience… And ultimately this means they are more than likely going to miss the encounter with Jesus because their focus will be elsewhere.

Know the culture of those you are engaging with.

Remove any and all barriers that you can, so that satan cannot use stupid and simple distractions to prevent them from hearing the Gospel.

We are also commanded to show hospitality to one another without complaint. (1 Peter 4:9)
Hospitality is a way we “may entertain angels” without knowing it. (Hebrews 13:2) – (uhm what?!)

But, WHY is First Impressions important?

Because, as believers, it is our job to do whatever we can to spread the Gospel. If that means paying special attention and changing our presentation, approach, signage, language, lingo, and adjusting it so that people (who do not currently know Christ) have the chance to hear the words of Jesus without hinderance: Then do that. – No excuses.

When you are in ministry, in the church world (or in everyday life), it is my personal (views are my own) belief that it is YOUR responsibility to be like Paul, and adjust yourself to reach those around you better.

If we have to change the words used in order for people to better understand the life changing message of Christ. Then adjust.

Changing the language was the whole purpose behind The Message translation of the Bible.

Instead of fighting someone’s culture, as believers, it is our job to use their culture to help us communicate effectively and clearly with them. Changing the language to communicate clearly is found throughout scripture: Jesus did this, Paul did this, the Holy Spirit did this in Acts so that people could take the Gospel back to their cultures in their language and understanding.

First Impressions matter, it works diligently and hard with a passion for others in creating space for people to encounter and know that they belong and are loved exactly where they are today.